I can’t unsee this
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iza,

Obviously, in our space the Alex Hormozi and Tony Robbins interview is blowing up online.

I haven’t gotten a chance yet to listen to it (although I do watch and love pretty much 100% of Alex’s videos).

Every other FB post looks like this:

OR this:

But here’s where it gets weird:

Some of these posts are identical:

Different account, same words:

Also, note the profile pictures are SO similar on these two.

I am fascinated by this.

Does Alex have content affiliates that are promoting awareness to this interview?

Did everyone on the internet collectively wake up and decide to post about this?

I texted Rose and Aaron about this because I am so dang fascinated:

Maybe it’s not a big orchestrated content marketing campaign.

Maybe it really is just a good interview and everyone’s organically talking about it.

Who knows.

What do you think, iza? Huge behind-the-scenes content campaign or just a natural “everyone’s talking about it” thing? Reply back and let me know.

Also, in case you are wondering, this is the reverse-engineering I’ve done for over a decade.

I’m always paying attention to people who are further along than I am.

Success leaves clues.

Start looking.

Love,

Maria