N.Y. Today: How a florist lives on $23,000 a year in Brooklyn
Molly Culver has accepted the financial trade-offs that come with running a business she loves.
New York Today
February 8, 2026

The affordability crisis is having a profound impact on the lives of New Yorkers. Whether the topic is rent, food, child care or the occasional splurge on a matcha latte, the question on everyone’s mind is: How much money do you have, and how do you spend it?

A woman in a denim jacket leans on a pedestal next to a vase of flowers.
Molly Culver said she always dreamed of living in New York City. She enjoys her life, but it is expensive to be here, she said. Anna Watts for The New York Times

Every Sunday, we’ll introduce you to a different family or individual and walk you through how they’re making it work in one of the most expensive cities on the planet — and why living in New York City feels worth it to them. This week, meet Molly Culver.

Who is she? A 44-year-old who paid herself a salary of about $23,000 from her floral business last year, Molly Oliver Flowers. She took about $22,000 from her savings to stay afloat.

Where does she live? Culver rents a room in a home in Ditmas Park, Brooklyn, for $600 a month.

How does she save?

  • Shops for food at a co-op in Flatbush and keeps her grocery bill to about $100 per week.
  • Instead of a gym membership, Culver opts for long walks in Prospect Park.
  • She doesn’t shop for shoes or clothes unless hers are in extremely poor condition.

When does she splurge?

  • Rents a floral studio with a room for a professional cooler for flowers for $2,800 a month.
  • Spent $20,000 to move into the studio, including a $15,000 security deposit.
  • Occasionally eats out with friends, which she sees as an investment in her relationships.

What does she say?

“If the only people who can afford to pursue a dream are very wealthy, what does New York become?”

— Molly Culver

To see more details about his budget and more photos, click here.

What to read about money in America

A man sits in a comfy chair while a woman and three children crowd around a coffee table in front of him.
The Rosler family left Manhattan for a more affordable lifestyle in Fairfield, Conn. Jane Beiles for The New York Times

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Davaughnia Wilson contributed to New York Today. You can reach the team at nytoday@nytimes.com.

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