But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of...
But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of...
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Tuesday, February 17, 2026
 
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The Ahrefs Blog
7 Steps for Tracking Your ChatGPT Visibility With Ahrefs
But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention them, what’s being said, or how they stack up against the competition.
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Search Engine Roundtable
Google Warns Not To Serve "Not Available" With JavaScript
Google's John Mueller warned one site owner not to load "not available" in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not exist, preventing indexing and ranking in Google Search.
 
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Harvard Business Review
Why Your Digital Investments Aren’t Creating Value
In most organizations, underwhelming results from AI, analytics, and CRM platforms stem from a mismatch between new ways of working and old organizational designs.
 
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Marketing Week
The phrase ‘marketing sourced revenue’ is a fiction that needs to be eradicated
The concept is increasingly being used as a measure of success in B2B but it's a backwards looking view of contribution that exacerbates the rift between sales and marketing and risks damaging marketing's credibility.Source
 
Search Engine Roundtable
Daily Search Forum Recap: February 16, 2026
Here is a recap of what happened in the search forums today...
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Digiday
Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
AI modeling and an understanding that there's more to life than the last click are changing the way clients evaluate paid social investments.
 
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Marketing Week
Marketoonist on tranformation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist hereSource
 
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Fortune
Victoria’s Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a...
Maximalism is back at Victoria's Secret.
 
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Seth's Blog
Mysterious predictability
Seth Godin's Blog on marketing, tribes and respect
 
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SEMrush Blog
We Analyzed 8,000 Content Marketing Job Listings: The Shift from Writing to Ownership
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
 
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Digiday
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies, with a combination of tech and expanded media offerings.
 
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Brian Solis
Beyond the AI Revolution: Why Many Companies Live in the Past [Keynote]
by Chris Killian, Home Care Innovation Forum When Brian Solis, Chief of Global Innovation at ServiceNow, futurist, and bestselling author, took the stage at the Home Care Innovation Forum, he began his talk by delivering a sobering quote from...