Coca-Cola has 'reinvented' the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.Source
Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem.
Google Ads may be automatically enabling paused keywords in your advertising accounts. I am waiting for a statement from Google on this but there are reports that this is being done through the low activity system bulk changes.
