Hey Nie, 

GTM alignment isn’t easy. Most teams try to fix it with more meetings, more check-ins, and more Slack messages.

Misalignment still shows up where it hurts most: pipeline quality and conversion. In our research, 28% say poor sales-marketing alignment leads to lost opportunities and lower win rates.

We surveyed 500+ GTM professionals at SMBs to uncover what highly aligned teams do differently, where alignment breaks down, and what it takes to build it.

Here are three things that aligned GTM teams share:

• Leadership teams stay connected
• Strategy and handoffs are standardized
• The tech stack reduces friction

The payoff is real. Highly aligned teams are 2x more likely than others to report high quality leads.

Get the full report to see what’s most likely to block alignment, and what highly aligned teams have in common.

The Insightly Team

Insightly is highly rated by CRM users worldwide.

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