A “one-size-fits-all” approach ends up fitting no one at all.

Growth leaders who personalize their mobile messaging transform cookie-cutter communications into meaningful connections, leading to a 344% higher average engagement rate than generic messages.

This guide illustrates exactly how to personalize your mobile messaging for maximum impact. You’ll learn:

• Personalization best practices and quick wins for your app
• The tools you need to create truly personalized experiences
• How to elevate each customer touchpoint with a personal touch
• Challenges real brands overcame to increase paid activation and retention