Hi there,

Here’s the uncomfortable truth many marketers are running into: you can rank well in search and still barely exist inside generative AI. The brands that show up in AI-generated answers often aren’t the same ones that dominate Google, and the reasons why aren’t always obvious. Add in the fact that AI shapes opinions early, often before someone is actively shopping, and discovery starts to look very different.

In this Meet the Analyst Webinar, we’ll dig into how brand discovery actually works inside generative engines. Join us to learn why SEO doesn’t translate cleanly to AI visibility, how generative engines influence perception before intent forms, and what practical steps marketing and advertising teams can take to approach AI as its own visibility and measurement challenge.

Sincerely,
EMARKETER Editors

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