Hi Lot,

It’s Kevin.

It is Thursday. Psychologically, most people have already "checked out" for the week.

They look at the weekend coming up and think: "I’ll just coast until Monday."

Here is the problem: Coasting is a habit. If you coast Thursday through Sunday, you are spending 57% of your week in "neutral."

You cannot change your life by showing up 43% of the time.

I am sending this to challenge you. Don't let the week die today. Finish the round.

If you have been thinking about starting your behavioral plan, do it now. Not on Monday. Monday is a fantasy. Today is real.

[Start your plan before the weekend hits]

Finish strong.

Kevin Head of Behavioural Psychology TodayIsTheDay

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