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FEBRUARY 20, 2026 |
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In this edition: |
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TOP STORY |
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Sneaker fans experienced a full-court press at the NBA’s All-Star weekend in Los Angeles this month. Nike's Jordan Brand unleashed a series of activations throughout the city, putting in action a playbook for retailers looking to make a real-world impact on brand enthusiasts. |
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In-person activations offer a fresh way to break through to digital-weary consumers, especially younger ones. |
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IN THE NEWS |
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Supreme Court strikes down Trump tariffs, opening door to retail and ad relief. Chief Justice John Roberts wrote that IEEPA "does not authorize the president to impose tariffs." |
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Ecommerce drives Walmart’s growth as delivery speeds rival Amazon. Online sales climbed 27% YoY, far outpacing Walmart US’ 4.6% sales increase. |
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eBay scoops up Depop as Etsy refocuses on its core. Etsy now has the resources to invest in its namesake marketplace, some of which could go toward preparing its platform for agentic commerce and improving the app experience. |
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Wayfair posts first annual sales gain since 2020. While tariffs have pressured many home furnishings retailers, Wayfair’s marketplace model provides added flexibility. |
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ANALYSIS |
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This FAQ explains what influencer marketing is, how brands use it, and how marketers can see results without losing consumer trust. |
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QUIZ |
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What percentage of US consumers order pizza at least once a month? |
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A) 11% B) 21% C) 31% D) 41% |
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