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A few months back I was working with a local insurance agent named Daniel. Marketing was crushing it. Leads flowing in. New policies being written. Commissions rolling in every week. One of my favorite clients. Then he emailed me asking me to STOP the marketing. I was floored. My stuff was working. He was making way more in commissions than I was even charging him. So I picked up the phone. He sounded stressed. "Paul, my license is suspended. I can't sell insurance right now." Turns out it had nothing to do with anything illegal or unethical. He had an office manager who kept track of everything — license renewals, continuing education, compliance filings, insurance policies... She left to run her own agency. He brought in a part-timer. One thing slipped through the cracks. Then another. Then the state sent a letter. Suddenly Daniel couldn't sell a single policy. No policies = no commissions = no income. He was hemorrhaging money while still paying rent, payroll, utilities... Years of building something real — almost wiped out by a missed deadline. Here's the thing that really hit me though... This wasn't rare. I started looking around at other local businesses I knew. Contractors forced to halt jobs worth $25,000+ because of an expired license. Restaurants shut down losing $5,000 a day while still paying bills. Real estate agents watching $20,000 commissions evaporate because a renewal slipped. Every single one of these businesses... doing FINE until one quiet, boring thing went sideways. That's when I realized something. I had a solution. And local businesses would pay me serious money for it. I put something together that I genuinely don't think anyone else is teaching. It's brand new, it's never been seen before, and I launched it today. |