Raw denim remains at the heart of the A.P.C. silhouette. Introduced in 1987, it has become one of the brand’s most distinctive signatures. Woven in Japan using an exclusive, closely guarded technique, it is defined by its dense, compact structure and the absence of any post-weaving treatment. Over time, the fabric tells a story: it fades, softens and develops a unique patina shaped by the life of its wearer. Trousers, skirt, jacket or shirt, raw denim makes it possible to create a complete silhouette, easy to put together for everyday wear, in the spirit of an A.P.C. uniform. | |
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Raw denim remains at the heart of the A.P.C. silhouette.
Introduced in 1987, it has become one of the brand’s most distinctive signatures. Woven in Japan using an exclusive, closely guarded technique, it is defined by its dense, compact structure and the absence of any post-weaving treatment. Over time, the fabric tells a story: it fades, softens and develops a unique patina shaped by the life of its wearer.
Trousers, skirt, jacket or shirt, raw denim makes it possible to create a complete silhouette, easy to put together for everyday wear, in the spirit of an A.P.C. uniform. |
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