Digiday Daily

March 02, 2026

The holdco platforms need to deliver on the promises made around AI — and so far, clients aren’t seeing it.

TOP STORY

Evolving Agencies

The agency holdcos have an AI story, but not an AI business model

The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.

OTHER THINGS TO KNOW

For advertisers, the challenge that comes with TV is not whether people will watch. It is where they watch, how they move between platforms and how quickly plans need to adapt. Partner insights from Nexxen.
Context takes many forms, often operating beneath the surface of consumer activity. Marketers are increasingly using technology to interpret these micro-signals, enhancing predictive accuracy and creative alignment. Partner insights from Experian.
AI exposes where measurement breaks down, where assumptions hide and where decision-making confidence outpaces accurate outputs. It forces marketing organizations to confront a hard reality: Automation magnifies whatever uncertainty already exists. Partner insights from AppsFlyer.

MARKETING

Evolving Agencies

Bold Call: AI compute costs are the future of the upfront… and principal media

Agencies have a compute probable. As AI takes over more of their day-to-day work, its introducing a new and deeply unpredictable cost center.

The Creator Economy

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?

PARTNER INSIGHTS FROM THE WEATHER COMPANY

Video explainer: Using weather targeting to influence action

In this video, learn how advertisers tap into a consumer’s mindset, motivation and emotional state at a given moment that moves the needle.

AI Revenue Generation

WTF is pay per ‘demonstrated’ value in AI content licensing?

Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.

PARTNER INSIGHTS FROM KEEN DECISION SYSTEMS

Why the right timing structure is a strategic lever for building marketing spend

By adopting a more optimized flighting approach to ad spend, marketers can deliver more marginal ROI on their investments. This strategy ensures that they’re not wasting any of their spending.

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