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Hey Iza,
Month one: $9K. Month two: $15K. Month three: $2K.
Wait… what just happened?
You didn't change anything, you did the same offer, but less clients.
Most coaches think their business flatlined because their offer stopped working. Nope. The offer is fine.
Your organic audience probably just got tapped out.
You just showed it to the same 200 people three times in a row and now they're not clicking.
Here's the brutal truth: Your organic reach is capped by two things…
1. How much content you can physically create, and 2. How much the algorithm feels like showing it.
That's it. You're at the mercy of a faceless tech company deciding if your post is "engaging" enough today.
Meanwhile, businesses doing $10M+ aren't waiting around hoping the algorithm is nice to them.
They're writing checks and buying attention.
You must play offense, not defense.
That's the difference between hoping for growth and engineering it.
During this week's episode, my Inner Circle Mastermind Member and paid ads expert Kerry Egeler, breaks down when to start running ads, how to think about cold traffic, and why the haters are actually the best sign you're doing it right.
In fact, he’s been cool enough to offer my audience a free paid ads strategy call. You can reserve your spot here: https://paidadsplan.com/
Episode 310 | Secrets Behind Profitable Paid Traffic w/ Kerry Egeler
Here's what we unpack and what you can apply immediately:
1. Don't start with ads - start with proof
The biggest misconception is that you should jump into paid ads right away. Wrong. Build a small following first. Validate your offer organically. Once you've got proof that people will buy, then add paid ads.
2. Cold traffic isn't a weakness - it's a compounding asset
People worry that cold audiences won't convert. But here's the thing: they don't have to convert the first time. Someone watches your webinar once, doesn't buy. Next month they're warm. Third time? They buy. My friends Expert business is doing $15M/year has an average of three webinar watches before purchase. Cold becomes warm. Warm becomes buyers. That's the game.
3. Your organic audience can't keep up with your revenue goals
You can only scale organics so much. You're capped by how much content you can create and how much the algorithm pushes it. But with paid ads? You just pay for the views. You can scale almost infinitely. If you're trying to grow and hitting a ceiling, this is why.
4. Let the data decide, not the haters
You're going to get nasty comments when you run ads. Some guy in his basement is going to leave you a one-star review. Don't let that guy run your business. Look at the data. Are people clicking? Are they registering? Are they buying? If yes, you're making an impact. Ignore the noise.
5. Negative comments = you're reaching new people
Here's the reframe that'll change everything: When you start getting bad comments, it's the cleanest indicator that you're reaching people who don't know you yet. Until then, you're only reaching people who already like and trust you. The haters mean you're pushing boundaries. That's growth.
If you've been trying to scale organically and keep hitting the same revenue ceiling month after month…
This episode will show you the lever you've been too scared to pull.
>>> LISTEN ALL PODCAST PLATFORMS: Episode 310 | Secrets Behind Profitable Paid Traffic w/ Kerry Egeler
>>> iTunes ONLY :Episode 310 | Secrets Behind Profitable Paid Traffic w/ Kerry Egeler
To playing offense,
Colin "Play Offense" Boyd
P.S. If you're ready to turn your personal story into a client attraction machine, you should grab my Conversion Story Formula™. It's the easiest way to show up powerfully on camera, stage and webinars so that your audience connects with you and are ready to become clients.
BONUS - If you join Conversion Story today, you'll also get a FREE ticket to my live interactive workshop where I'll personally work with you to build your story. It's on March 10th at 1PM PST. It will be sick fun. So now is a reeeeeally good time to jump in.
https://conversionstoryformula.com/
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