The Supreme Court’s decision to strike down President Trump’s emergency tariffs has evoked reactions of both surprise and confusion. More so, since in response the White House created a new global tariff—using a different legal authority—initially set at 10%, then quickly raised to 15% on imports from pretty much all countries for up to 150 days without Congressional approval.

Meanwhile, Democrats in Congress are pushing legislation that could refund as much as ~$175 billion in tariff revenue collected under Trump’s “illegal tax scheme,” in the words of Senate Finance Committee Ranking Member Ron Wyden, though whether retailers would actually see that money any time soon remains unclear. Like we said…confusing.

So where does this leave fashion and luxury retailers that have been doing the tariff dance for a while?

Keep reading here.—JS

Amazon, Walmart, and Kroger are among the top retailers adjusting prices most often, according to new analysis by web data-gathering platform Decodo.

Amazon executed 116,509 price changes throughout 2025, with a nearly even split between price increases and decreases, followed by Walmart with 68,926 total changes, 53% of those discounts. Kroger, with 55,601 changes throughout the year, also had a nearly even split between price bumps and markdowns.

The analysis covered pricing activity across more than 120 e-commerce sites in 40 countries, spanning 12 products per website across various price points from January to December 2025. While Decodo analyzed the level of discounts offered across retailers, it didn’t disclose the same for price increases.

Keep reading here.—EC

Arthur Leopold is the co-founder and CEO of Agentio, an AI-native platform for creator advertising. He is set to speak at Retail Brew’s upcoming event, The Future of Retail Marketing: Content, Data and the Power of Community, on March 19th on how he’s rethinking where brands and creators can work together and simplify campaigns. Before then, we had a chance to pick his brain on the current creator landscape and what brands are leveraging that to their advantage.

Retail is moving at the speed of culture. What’s one shift you think marketers are still underestimating in 2026?

Fifty percent of consumers’ attention goes towards creators’ content, yet only 2% of ad spend goes towards creator marketing. This is the biggest gap today. And while the world’s top brands know that creators matter, it’s not a coincidence that Unilever’s CEO recently said 50% of their budget will move to creators. A lot of marketers still don’t understand that creators need to be embedded across the entire funnel, not siloed into a single awareness play or a one-off campaign moment.

That means building a diversified portfolio of creator partnerships across tiers: macro-creators for pipeline and broad awareness, mid-tier creators for engagement and consideration, and micro-creators for niche community trust and conversion. Each tier plays a distinct role, and the brands that treat them as interchangeable are leaving enormous value on the table.

We see this clearly on Agentio. Our data shows that brands testing ten or more creator verticals increase their chances of finding successful partnerships by up to 2.3x. The lesson is simple: a diversified creator portfolio outperforms concentrated bets every time. The brands winning right now aren’t just “doing creator marketing”; they’re building creator programs with the same rigor they bring to paid search or programmatic.

Keep reading here.—JK

The feeling of getting a 5/5 on the Brew’s weekly news quiz has been compared to getting a company-wide shout-out from your boss. It’s that satisfying.