AS A JOURNALIST, I get a lot of weird pitches for coverage, random emails on random topics that have little to do with my beat or anything anyone could reasonably care about. But earlier this week I saw something that … well, it caught my eye: “Sophie Rain Claps Back At UFC Star Justin Gaethje Earning Comparisons.” If you are blissfully unaware, Sophie Rain is a big deal in the world of boutique pornography, having amassed an enormous following on OnlyFans. Which means that what I was being pitched here is a story about a porn star explaining to a guy who gets choked out for a living—choked out in an MMA octagon, I mean, not on OnlyFans—that she has more than earned her 2025 payout of, and I had to look at this number twice, $103 million. The numbers here are unfathomable, almost as unfathomable as the idea that anyone should or would care about it. And it was at this point that I realized I felt like nothing so much as an extra in the film Southland Tales, Richard Kelly’s cult classic 2006 war on terror opus that features, among other characters, Sarah Michelle Gellar’s Krysta Now, a pornstar-turned-talkshow-host who is having an affair with the son-in-law of the GOP candidate for vice president (played by Dwayne Johnson, himself often floated as a potential politician by members of both parties). That we happened to be kicking off a war with Iran as I opened the email was icing on the cake. The stark unreality of our reality is growing more disconcerting by the day. How am I supposed to respond to the news that Glenn Beck is asking an AI George Washington for its thoughts about the Iran War? I don’t even know what kind of madness this is. Like a more demented version of Her, one in which boomers pine for the wisdom of the founders rather than female companionship. I guess it’s preferable to creating AI companions who tell vulnerable users to kill themselves and others. I’m sorry: Every single AI story is crazier than the last. This whole Anthropic fight is giving me the willies. It’s not often you see a private company ask for their product to be used more carefully and ethically, but Pete Hegseth wants AI to be able to autonomously select human targets? Hasn’t he heard of Skynet? For a few minutes, I wondered if I could make a few bucks off of all this nonsense, as the Look, Idiocracy is a common cultural touchstone and for good reason, what with the WWE-trained Donald Trump running the show while the Fox News-trained Hegseth peacocks about American military prowess. It’s enough to make even the biggest peacenik long for the staid days of Donald Rumsfeld and his unknown unknowns. But I can’t help thinking of Terry Gilliam’s Brazil—a movie that begins with a bureaucratic snafu confusing Tuttle and Buttle that culminates in a labyrinthine, Kafkaesque nightmare—every time I read a story about ICE shanghaiing kids and sending them across the country without their families. Luckily, when the news gets to be too much—and, honestly, that’s happening more and more—I can just slip away into my stream of videos. The endless scroll, the constantly flickering short films providing endorphin bursts and allowing me a chance to either slap a like on something or tell the author to kill themselves. Gore Verbinski and Matthew Robinson hit on this in Good Luck, Have Fun, Don’t Die, which is still in theaters now: there’s a fantastic sequence where kids scroll through a series of videos that call to mind an AI slop version of the nightmare imagery from the cursed videotape in The Ring. But this is fertile soil to till, and David Foster Wallace got there first: Infinite Jest is a guide to so much of modern life that it’s kind of scary. Set aside the germophobic entertainer-as-president promising to clean up America and consider instead the great threat at the heart of the book, “The Entertainment,” a vision of the endless scroll that is so compelling, so captivating, that people cannot look away, cannot do or want anything else, eventually wasting away into nothing. Wallace envisioned “The Entertainment” as a terrorist weapon of sorts, one accidentally created by a visionary genius before being unleashed on North America by Quebecois separatists. But let’s be honest: In our heart of hearts, we know it’s what society craves, just as the plants crave Brawndo. The social media gurus haven’t quite mastered it yet; we’re still, unfortunately, able to look away and return to the real world. For now. God willing, our techno billionaires can figure out the precise AI algorithm that will get us to that state of blissful emptiness soon enough. |