The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an...

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Tuesday, March 10, 2026

Marketing Dive

Knorr taps into viral social trends with latest dating-focused campaign

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.

Chief Marketer

The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk

I’ve been saying for years that addressable advertising was a strategic mistake.

Digiday

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals

OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agree to the terms was seen by users as the more trustworthy alternative.

Social Media Today

X adds Grok-powered audio option to long-form articles

Users will now have the option to activate an in-stream listening button, which will prompt the xAI chatbot to read content to them while they scroll.

Search Engine Roundtable

Daily Search Forum Recap: March 9, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Liz Reid, Google's head of search...

Adweek

A New Wave of M&A Shows that Retail Media’s Easy Growth Is Gone

Companies are in a land grab for data.

Adweek

Adidas Originals’ Top Marketer Reveals the Keys to Cultural Cachet

Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.

Brain Pickings

What Makes a Soul Mate: Roxane Gay on Loving vs. Being in Love

"It isn’t perfect, not at all. It doesn’t need to be. It is, simply, what fills you up."

Search Engine Roundtable

Google's Liz Reid On Progression Of Google AI Search

Alex Heath and Ellis Hamburger interviewed Google's head of Search, Liz Reid, on Google's progression of AI into Search. It felt like a very candid interview that is worth listening to.

Digiday

Long-form creators eye taking over TVs – and chasing bigger brand budgets

Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.

Marketing Dive

Horizon Media pilots AI solution to detect cultural shifts mid-campaign

The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

Clickz

Why Stitch Fix Is Doubling Down on Human Stylists as AI Gets Better

The shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrender to an algorithm when it populates your feed.