Digiday Daily

March 11, 2026

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In-house entertainment studios are the new social media team.

Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp of development at $300,000 to $360,000, reporting to Pam Kaufman — the Paramount exec Gap poached in January to become its first chief entertainment officer, reporting directly to the CEO.

TOP STORY

Brands in Culture

The in-house entertainment studio is having its social media team moment

Brands are becoming media companies (again). This time they mean it.

OTHER THINGS TO KNOW

The modern customer journey is extensive and nonlinear, but relying on short-term KPIs, like 14-day ROAS, means marketers may not be meaningfully evaluating full-funnel strategies. Partner insights from Amazon Ads.
Join us at the annual Modern Retail Marketing Summit, April 20–22 in Huntington Beach, to connect with top brand leaders and explore the strategies you need to stay ahead — from navigating tariff uncertainty to adapting to a fast-evolving marketing landscape.
By adopting a more optimized flighting approach to ad spend, marketers can deliver more marginal ROI on their investments. This strategy ensures that they’re not wasting any of their spending. Partner insights from Keen Decision Systems.

MEDIA & PLATFORMS

Generative AI

AI surfacing is messy: Data shows publisher visibility and traffic often misalign

Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.

Member exclusive

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

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PARTNER INSIGHTS FROM CINT

How cross-platform measurement enables real-time campaign optimization

An effective cross-platform measurement strategy helps marketers improve performance in real time — optimizing creative, frequency or even publishers during a campaign.

MARKETING

Retail Revolution

Best Buy wants to be the hub for AI-powered hardware like glasses, laptops

The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.