On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself. Alissa Miky is founder and CEO of marine plant beverage brand OoMee. How would you describe your job to someone who doesn’t work in retail? I like to say that my job is part scientist, part storyteller, and part taste tester. At OoMee, that means taking a centuries-old Japanese wellness secret and turning it into a joyful, modern beverage. My job is to bridge cultures, build a brand that makes people feel special, and make sure every touchpoint, from flavor to packaging to retail experience, sparks curiosity and delight. One thing we can’t guess about your job from your LinkedIn profile? Most people see “Founder and CEO of a seaweed-tech company” on my LinkedIn and assume my work is all product development and retail strategy. What they don’t see is that a surprising part of my job involves moving between completely different worlds from deep scientific conversations about marine polysaccharides and agar’s physiological effects, to high-level brand storytelling as a former national TV anchor with 15 million viewers. Another unexpected layer: I also support Formula 1 Japan as a promoter, helping with sponsorship strategy and hospitality experiences. What’s your favorite project you’ve worked on? I’ve lived many lives—newscaster, Formula 1 promoter, marketer—but OoMee is the project that feels like my soul’s work. It came from one of the darkest chapters of my life, when I was navigating a mental and physical health crisis and looking for something that could help me feel grounded again. Rediscovering the marine ingredients I grew up with in Japan, and realizing how powerful they could be for modern American wellness needs, was a turning point. Keep reading here.—EC |