Today the startup label appears everywhere: a two-person consultancy calls itself a startup; a...
Today the startup label appears everywhere: a two-person consultancy calls itself a startup; a...
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Thursday, March 12, 2026
 
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Chief Marketer
Why the Startup Label Is Losing Its Meaning (And What to Say Instead)
Today the startup label appears everywhere: a two-person consultancy calls itself a startup; a local retail brand with an online store adopts the label; a profitable, bootstrapped business with no ambition to scale beyond a niche still uses the term.
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Adweek
2026 NCAA Men’s Tournament Ad Sales Seeing ‘Tremendous Demand’
CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers.
 
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Social Media Today
Snapchat drives TV viewership, promotions
A new study in partnership with Omnicom and Ipsos found that the app’s users are more likely to watch a show after discovering it on social media platforms.
 
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Digiday
AI surfacing is messy: Data shows publisher visibility and traffic often misalign
Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.
 
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Social Media Today
Facebook expands affiliate program to include brand links
The new self-serve feature allows creators to select from a range of relevant products and earn sales commissions from their Reels content.
 
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Digiday
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
 
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Chief Marketer
Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store
Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.
 
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CMSWire
Embodied AI Is Changing Where Intelligence Lives in the Enterprise
As AI moves into robots and physical systems, leaders must rethink operations, workforce models and how intelligence shapes real-world work.Continue reading...
 
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Adweek
Agency Creatives: Looking for Job Satisfaction? Consider Moving to the Brand Side
Brand marketers enjoy a better quality of life, according to a new survey.
 
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Fast Company
Sonos has a plan to make you love its speaker system again
After a rough couple of years, Sonos is on a mission to earn back trust. CEO Tom Conrad and CMO Colleen DeCourcy tell Fast Company how they’re making the Sonos system the star of the show.Few brands can point to a specific date for their downfall.
 
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Search Engine Roundtable
Google Search Your Related Activity Adds Chart
Google has offered this feature that shows you your past searches, including being able to see your related activity searches from the Google Search results. Now, it seems, Google added a chart to show that search activity over time.
 
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SEMrush Blog
WebMCP: What It Is, Why It Matters, and What to Do Now
WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.
 
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SPONSORED WEBINARS
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American Marketing Association
How to Turn Events into a Content Engine

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

 
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