Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack...

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Friday, March 13, 2026

Digiday

How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months

Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.

Marketing Dive

Why Dove turned Reddit product feedback into a real-world campaign

Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.

Search Engine Roundtable

Google Rolls Out "Ask Maps" in Google Maps - It's like AI Mode In Maps

Google just announced "Ask Maps", which is a new feature in Google Maps that leverages Gemini to help users research local businesses, plan trips, get recommendations...

Chief Marketer

How Realtor.com Is Using AI Creative To Expand Its Ad Footprint

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

Social Media Today

WhatsApp adds parent managed accounts

The new feature is designed to help parents monitor pre-teen behavior in the app and has features similar parental oversight tools on other platforms.

CMSWire

From a Tool to a Partner: the Agentic AI Difference

Agentic AI will soon allow marketers to scale campaigns in a way they can’t with their current tech. Debbie Tucek at Kentico explains more.Continue reading...

Marketing Dive

Coors Banquet returns to live sports marketing following growth spurt

Dive Brief:• Coors Banquet is investing in live sports marketing for the first time in half a decade following consecutive years of sales growth, …

Digiday

Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.

Adweek

Delta CMO Alicia Tillman to Depart; Ranjan Goswami Named Marketing and Product Chief

Airline announces leadership reshuffle as COO John Laughter's three-decade tenure ends.

Marketing Tech

Ford campaign shows brands testing longer streaming ads

A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes.

Seth Godin Marketing

Over the top

Unreasonable commitment is unreasonable. It happens before there’s a guarantee it will work. It’s out of proportion to what others think is standard.

Buffer

We’ve Rebuilt Buffer’s Composer From the Inside Out

Buffer's Composer just got a major under-the-hood overhaul. Learn what we rebuilt, why it matters, and what's coming next for Buffer's core publishing experience.