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Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat.

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OTHER THINGS TO KNOW

• Digiday Research is looking at how publishers are generating revenue today — across advertising, events, subscriptions and other streams. If you’re a publishing leader, we’d value your perspective. Participants will receive the full research report when it’s published, normally available only to Digiday+ members. Just enter your email at the end of the survey to receive it.
• Audience strategy has historically focused on reaching predefined consumer segments based on assumed traits. Neuro-contextual intelligence helps media planners identify high-intent moments in real time — distinguishing between passive browsing and active consideration. Partner insights from Seedtag.
• When a campaign has clear goals, impressions are measured accurately and scale is sufficient to generate learnings, effective cross-platform measurement can help marketers turn negative lifts into positives. Partner insights from Cint.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

PARTNER INSIGHTS FROM THE WEATHER COMPANY

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