The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.
Infrastructure ownership, deployment pipelines and AI workflows determine whether a DXP accelerates digital innovation or creates long-term friction.Continue reading...
Many luxury brands built their image through print ads and seasonal campaigns planned months in advance. Burberry’s recent marketing campaigns show how that model is changing.
Headlines warn of a SaaS apocalypse. For CX leaders managing sprawling tech stacks, the reality may be a wave of consolidation and harder ROI scrutiny.Continue reading...
We were taught to look out for red flags. Little signs that something is wrong, that we should be careful or even turn around. Don’t let that distract you from being on the lookout for green flags. We might need encouragement to leap forward.
From a flipped mountain to a fruit Eiffel Tower to floating carts, EuroShop once again lived up to its claim as the “Global Retail Festival,” welcoming more than 81,000 visitors from 141 countries and 1,840 exhibitors representing 61 nations from...
