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20 March, 2026 |
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sponsored by
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Stop selling, start solving: Why pharma needs barriers-driven engagement™ now
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| Pharma’s advantage will come from identifying and solving barriers. Barriers are where customers get stuck. They’re places where patients fall out of our funnel, where the rubber meets the road in our ability to truly affect patient outcomes. When we address them by running plays that align roles, channels and content or solutions, we don’t just remove friction for our customers, we deliver behavior-changing personalization at scale. Learn why identifying and solving customer barriers is the future of engagement. |
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ACIP is still in turmoil, and we’re waiting for HHS’ next move. The government could disband and remake the vaccine advisory group, or it could ask a federal court to lift its order that suspended 13 panelists. |
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Alexis Kramer |
Editor, Endpoints News
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Medicare Director Chris Klomp (AP Photo/Evan Vucci) |
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by Max Bayer
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The lead drug pricing negotiator at the White House said the overarching goal of TrumpRx is to improve price transparency, not to be a large marketplace for discounted medicines. Chris Klomp, head of Medicare and chief counselor to HHS Secretary Robert F. Kennedy Jr., on Thursday tamped down expectations for the White House’s direct-to-consumer medicines hub when asked at a STAT News event how many Americans he hopes to reach. “TrumpRx right now is a cash-pay-only market,” Klomp said. “And so the goal was not actually some massive reach.” | |
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by Zachary Brennan
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The FDA is seeking feedback ahead of a public meeting this summer to evaluate the progress of a voucher pilot that has so far accelerated four drug approvals. Created last June, the Commissioner's National Priority Voucher pilot looks to shave months off of new drug and biologic reviews if they align with several strategic priorities, such as meeting unmet medical needs or increasing affordability through pricing. The agency last July said it sought to award up to five vouchers, but to date, the agency has awarded 18 vouchers and granted four approvals. On Friday, the FDA announced a public hearing on the pilot for June 12. The agency said in a Federal Register notice that it wants input on eligibility criteria, the voucher selection process, sponsor
responsibilities, FDA review procedures and program implementation. | |
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by Alex Hoffman, Kathy Wong, Kyle LaHucik
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→ Srishti Gupta took over as CEO of Idorsia last summer, but the job is open again as chairman Jean-Paul Clozel kicks off another search. Idorsia’s shares dropped
more than 13% on the Swiss exchange when the news broke on Monday. Gupta was called up from the board of directors to replace André Muller, who retired in July 2025 after just a year in the top spot. During Muller’s brief tenure, Idorsia came up empty on a proposed licensing deal for Tryvio, but the FDA gave the green light for its updated label, saying the blood pressure medicine didn’t need a REMS requirement. | |
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by Ayisha Sharma
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Novartis will spend $2 billion upfront to buy a more selective PI3Kα inhibitor, intensifying the competition to develop a n |
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