Hello,

When it comes to using AI for research, most people default to surface-level tasks like summarizing interviews or getting up to speed on an unfamiliar topic.

But when you’re trying to decide what to build next, where to grow, or which opportunities are worth pursuing, that kind of “research” rarely leads to real understanding or clear direction. What you need is a deeper understanding of people—their needs, motivations, and challenges.

Our new course, Human-Centered Research with AI, teaches you a better approach. You’ll learn to run a more rigorous research process, explore your data more thoroughly, and uncover insights you can trust.

What makes this course different?

Deepen critical thinking
Humans excel at sense-making. Don’t outsource it to AI.

Build skills that last

Learn mindsets that apply no matter what tool you use.

Learn from proven research practice

IDEO has decades of experience using design research to drive innovation. 

Apply what you learn immediately

Theory is a good starting point, but activities and frameworks make it real.

Learn alongside others
You don’t have to figure this out on your own.

Make AI part of how you work
Bring AI into your process from the start, instead of tacking it onto the end.

If this is the kind of approach you want to bring into your work, join us when the course begins on May 21.

— The IDEO U Team