Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any...

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Friday, March 27, 2026

American Marketing Association

Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment

What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.

Allego

Where Marketing Strategy Meets Sales Execution

Build a content system that aligns teams—and accelerates pipeline

Adweek

Two-Thirds of American Marketers Would Fail a Basic Marketing Test

Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things we keep telling them they need to master, many of them need to learn something more basic. They need to learn marketing.

Fast Company

Wait—did Grimes just join LinkedIn?

Last year the Canadian singer-songwriter said she’d only release her new music on the professional networking platform.

Search Engine Roundtable

Daily Search Forum Recap: March 26, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.The Google March 2026 spam update was the fastest rolling out update...

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

SEMrush Blog

Google’s releasing Google-Agent: Here’s what to know

Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.

Adweek

OpenAI Killed Sora. Creatives Had Already Moved On

As OpenAI shuts down its marquee video tool, agencies say they quietly switched to better options long before the announcement.

Social Media Examiner

Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS

Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen?

Harvard Business Review

How Successful Retailers Prosper in Tough Times

Three lessons from Costco, Dillard’s, Walmart, and more.

Chief Marketer

How Does ABC Manage the Damage After the Cancellation of ‘The Bachelorette’?

ABC must tell all it knows about what happened with casting this season's "The Bachelorette," no matter how bad, to reclaim trust with its viewers and advertisers.

Harvard Business Review

The Most Successful Leaders Never Stop Learning

A conversation with David Novak about how to put learning at the center of everything you do.

Social Media Today

Snapchatters created almost 2 trillion Snaps in 2025

The platform said the number amounts to about 3.8 million Snaps per minute, although the app’s overall momentum appears to be stalling.