As b-to-b audiences become increasingly international, and brands prioritize accessibility and...

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Friday, March 27, 2026

American Marketing Association

Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment

What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.

Allego

Where Marketing Strategy Meets Sales Execution

Build a content system that aligns teams—and accelerates pipeline

Chief Marketer

Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events

As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit.

Brian Solis

Worth Magazine Covers Brian Solis Keynote at SXSW 2026 – Augmentation Is the New Productivity

via Dan Costa, Worth My social feed is filled with ads telling me “Most people still use AI like Google….” and then they try to sell me some online course or collection of prompts. But there is truth to the cliche.

CMSWire

Why Conversational Commerce Now Requires a Control Plane

As AI shifts from assistance to execution, enterprises must define authority, risk and accountability at every step.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Social Media Today

Snapchat adds AI-powered image-to-video generation to Lens Studio

Augmented reality developers will be able to create their own effects and integrate those clips into their Lenses using a closed-prompt approach.

Buffer

Introducing a Calmer, More Flexible Buffer

We're introducing our refreshed design across Buffer – here's why and how we made it happen.

Marketing Dive

Apple rolls out ads for Maps as advertising revenue grows

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.

Digiday

Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition

This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the …

Chief Marketer

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials

Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans.

Marketing Dive

TikTok pitches advertisers on bold new chapter under US joint venture

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

Convince & Convert

SkyCrown Casino Online Security Licensing and Encryption Standards

Ensuri