Three lessons from Costco, Dillard’s, Walmart, and more.

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Friday, March 27, 2026

American Marketing Association

Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment

What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.

Allego

Where Marketing Strategy Meets Sales Execution

Build a content system that aligns teams—and accelerates pipeline

Harvard Business Review

How Successful Retailers Prosper in Tough Times

Three lessons from Costco, Dillard’s, Walmart, and more.

Chief Marketer

Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention.

The Ahrefs Blog

What AI Writing Tools Get Wrong (And The Stack I Use Instead)

The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Search Engine Roundtable

Google To Update Shopping Ads Political Content Policy On April 16

Google announced it will be updating its Shopping Ads political content policy on April 16, 2026. Google said the update is to "implement additional restrictions on some political content."

SEMrush Blog

Google’s releasing Google-Agent: Here’s what to know

Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.

Social Media Today

Snapchatters created almost 2 trillion Snaps in 2025

The platform said the number amounts to about 3.8 million Snaps per minute, although the app’s overall momentum appears to be stalling.

Chief Marketer

The Real Power Couple: AI and the Human Marketer

Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing machine intelligence with human judgment.

CMSWire

Notch Raises $30M Series A for Regulated AI Platform

Notch closed a $30 million Series A to scale AI agents for insurance and finance.Continue reading...

CMSWire

The Real Customer Churn Problem? You’re Measuring It Too Late

By the time customers cancel, the decision is already made. The signal shows up much earlier in behavior.Continue reading...

Brian Solis