Digiday Daily

March 30, 2026

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Whether an influencer campaign succeeds or fails often comes down to creator selection – and increasingly that’s a job being handled by AI.

Dentsu, for example, has been using an AI agent system dubbed “Creator & Trends Studio” (CATS), which aids influencer selection decisions.

TOP STORY

The Creator Economy

AI influencer discovery tools are changing how agencies cast creators

As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.

OTHER THINGS TO KNOW

Rather than add another interface for sellers and agencies to work with, Hector Ai brought Amazon advertising intelligence to where customers were already working for a more natural agent-driven workflow. Partner insights from Amazon Ads.
When a campaign has clear goals, impressions are measured accurately and scale is sufficient to generate learnings, effective cross-platform measurement can help marketers turn negative lifts into positives. Partner insights from Cint.
Join us at the Digiday Programmatic Marketing Summit, May 6–8 in Palm Springs, to explore how AI agents are reshaping programmatic, from bidding and negotiation to measurement and optimization.

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MEDIA & PLATFORMS

Marketing on Platforms

Pinterest bets measurement and SMBs will boost performance revenue

Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.

The Creator Economy

After newsroom cuts, The Washington Post turns to creator-led video deals

The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.

PARTNER INSIGHTS FROM PATHLABS

Agencies are thriving in a high-tech delivery world with human-led service

Tools meant to free up time for high-priority tasks require more human attention, not less, leaving no time for necessary agency work that compounds: strategic planning, senior-level guidance and new business.

MARKETING

Experimental Channels

What AI disruption means for experimental ad budgets

The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.