Digiday Daily

March 31, 2026

The Trade Desk is changing how it pays its “identity partners” in a shakeup potentially worth “tens of millions of dollars” a year.

TOP STORY

The Programmatic Publisher

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is changing how it pays its ‘identity partners’ in a shakeup potentially worth ‘tens of millions of dollars’ a year.

OTHER THINGS TO KNOW

Hear from top retail leaders from ThredUp, Nespresso, Ruggable and many others at the Modern Retail Marketing Summit, taking place April 20-22 in Huntington Beach. Learn more and secure your spot now.
As AI increases the bar for speed and responsiveness, the best people spend more time coordinating than doing the work only humans can do. Tools meant to simplify can end up costing agencies time, confidence and eventually, accounts. Partner insights from Pathlabs.
Join us at the Digiday Programmatic Marketing Summit, May 6–8 in Palm Springs, to connect with programmatic leaders from Havas, Publicis, OMD and many others. Learn more and secure your pass.

MARKETING

Marketing on Platforms

In graphic detail: The long road to accountability for social media platforms

Last week’s social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their content, but on how they are built and designed.

The Creator Economy

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem

CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification onto a single platform to try and solve a creator marketing problem.

PARTNER INSIGHTS FROM AMAZON ADS

Why the Model Context Protocol is the new standard for agent connectivity

While each step in a campaign usually requires separate API calls, MCP helps orchestrate these steps — adding a contextual layer so these capabilities are easily usable by AI agents.

MEDIA & PLATFORMS

Generative AI

Why The Guardian’s first reader-facing AI product isn’t a chatbot

The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.

PARTNER INSIGHTS FROM CINT

Why cross-platform measurement is key to optimizing in real time

When a campaign has clear goals, impressions are measured accurately and scale is sufficient to generate learnings, effective cross-platform measurement can help marketers turn negative lifts into positives.

AI Revenue Generation

Time pitches GEO insights into a new brand offering

Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.

PARTNER INSIGHTS FROM HELIUM 10

Virtual event: Why multichannel expansion is