As the 2026 World Cup approaches, sports marketing is entering its most competitive era yet. It’s no longer enough to show up, brands need to prove relevance in the game — not just presence in it.

Join us for the Digiday Sports Marketing Playbook, taking place virtually on April 23 at 11 a.m. ET, where brand and agency leaders will unpack how these partnerships are evolving and what it takes to stand out in a crowded, fast-moving landscape.

We’ll cover:

✔ How the 2026 World Cup and AI are redefining the sports media and marketing playbook

✔ Reaching the next generation of fans across streaming and social

✔ The growing influence of athletes in the creator economy

✔ Moving from likes to loyalty through long-term athlete partnerships

✔ Using first-party data to measure real-world ROI from team and league deals

Hear directly from the leaders shaping this space: