While CX became highly measurable over time, consistently shaping better experiences remains...

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Friday, April 3, 2026

Allego

The Ultimate Guide to Getting Reps to Use Marketing Content in Sales

Most marketing content goes unused. Learn how to make your content easier for sales to find, trust, and use so it shows up in real conversations and drives measurable revenue impact.

Pixability

The Brand Marketer’s YouTube Playbook

How leading brands drive YouTube success with a 360° strategy

Kantar

Synthetic Data: From ‘What can this technology do?’ to ‘Which decisions will this help us make better?’

Every marketing team is being asked the same question right now: how do we make intelligent decisions faster, under more scrutiny and with higher stakes than ever before? The next era of brand growth will not be defined by who experiments most aggressively with AI, but by who executes consistently and at scale with discipline.

Cvent

Experiential Marketing Playbook for Modern B2B Marketers

Steal proven experiential tactics from leading marketers to drive engagement, pipeline, and measurable ROI.

CMSWire

The 1990s Blueprint for Customer Experience Still Holds Up

While CX became highly measurable over time, consistently shaping better experiences remains difficult in practice. CX operates too far downstream.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Social Media Today

YouTube creators can now like video comments in bulk

The new Comments to Heart option will automate positive engagement and simulate personalized interaction on high-volume channels.

Social Media Today

TikTok tests in-app DM games

The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.

Marketing Dive

Inside Walmart’s creator-driven social commerce playbook

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

Adweek

TelevisaUnivision and Nielsen Secure Measurement Deal Ahead of Upfront

The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.

Adweek

Real-Time AI Video Is Nvidia’s New Pitch to Agencies—and It’s Turning Creatives Into Curators

S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.

SEMrush Blog

Does AI content rank well in search? [Survey + Data study]

Does AI content rank on Google? We analyzed 42,000 blog posts to find out. The answer depends less on whether you used AI — and more on whether your content shows it.

Marketing Tech