The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and...

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Friday, April 3, 2026

Allego

The Ultimate Guide to Getting Reps to Use Marketing Content in Sales

Most marketing content goes unused. Learn how to make your content easier for sales to find, trust, and use so it shows up in real conversations and drives measurable revenue impact.

Pixability

The Brand Marketer’s YouTube Playbook

How leading brands drive YouTube success with a 360° strategy

Kantar

Synthetic Data: From ‘What can this technology do?’ to ‘Which decisions will this help us make better?’

Every marketing team is being asked the same question right now: how do we make intelligent decisions faster, under more scrutiny and with higher stakes than ever before? The next era of brand growth will not be defined by who experiments most aggressively with AI, but by who executes consistently and at scale with discipline.

Cvent

Experiential Marketing Playbook for Modern B2B Marketers

Steal proven experiential tactics from leading marketers to drive engagement, pipeline, and measurable ROI.

Marketing Dive

Sociable: Meta highlights improvements to its ad serving program

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Social Media Examiner

LinkedIn Is Rewriting the Rules of Visibility

Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time?

Marketing Tech

How to unify customer data from mobile apps and websites

With the hyper-digitisation of the modern era, truly understanding the buyer’s journey has become increasingly complex. They might browse a product’s web page one day, but purchase another device on another day.

Social Media Today

YouTube connects AI chatbot to smart TVs

The platform’s AI tool will allow users to “make conversational queries” about in-app content and get in-stream responses.

Adweek

TelevisaUnivision and Nielsen Secure Measurement Deal Ahead of Upfront

The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.

Marketing Dive

Heineken raises a glass to connecting via shared musical tastes

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.

Duct Tape Marketing

The Money Habit: Why Financial Stress Isn’t About Math

The Money Habit: Why Financial Stress Isn’t About Math written by John Jantsch read more at Duct Tape MarketingEpisode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with bestselling author Mike Michalowicz to...