Influencers are capitalizing on the desire to look rich
Popular social media accounts are offering advice on how to achieve an “old-money” look.
From The Times
April 4, 2026

In upper-class circles of old, sartorial and etiquette tips would have been quietly passed down through the generations. In today’s social media era, the finer points of achieving an air of sophistication reach a wider audience through more democratic means.

A man is shown seated on a private jet, holding a glass of rosé.

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Here’s how influencers are teaching people to look rich. →

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