By Katye McGregor Bennett, KMB Communications If your marketing feels like yelling into the void, you’re not alone. Homeowners are tuning out promos faster than a bad opening band, and the integrators who are winning aren’t shouting louder, they’re being more useful. That’s the whole point of “attraction over promotion,” and it’s where your 2026 marketing needs to focus.

When Winston Guerrero first spotted the hidden technology behind a friend’s automated home, something clicked. After a decade repairing medical devices in high-pressure, fast-moving environments, he realized his skills could translate into a new frontier: the professional smart home industry. That’s where the CEDIA Foundation’s 100 Techs in 100 Days program — a donor-supported training initiative designed to give aspiring technicians the tools, knowledge, and confidence to launch a career — came in.

Beginning in April, the ADI Expo will travel to 28 cities across the United States and Canada.

Will provide improved product availability through dedicated U.S. inventory and faster logistics and fulfillment for installers and retailers.

The future of audio is no longer tied to a single device or location, and at Audio Collaborative 2026, Cinemo will be at the heart of that conversation.

Technology uses independently controlled red, green, and blue light sources.

The CanvasTV anti-glare display eliminates reflections and distractions.