Your most devoted employees and customers have a lot to teach you about loyalty and performance.

Research shows how AI can weaken human connection at work. Leaders should step in to prevent this.

But only if customers know about it.

From the Archive:

For years, managers have been encouraged to praise and constructively criticize just about everything their employees do. But there are better ways to help employees thrive and excel. Read more >

In Design Love In, leading researcher on human performance and bestselling author Marcus Buckingham reveals how love—the deep connection that makes people feel seen, valued, and inspired—isn’t just a soft feeling. It's a measurable driver of performance and growth.

He shows how leaders, as experience-makers, can intentionally “design love in” to everything we do: our interactions with team members, our company policies and practices, the products and services and experiences we create for those we lead and serve. When we do this, we not only unlock deeper commitment, higher engagement, stronger customer loyalty, and lasting business results, we strengthen the human connection between us and create a better world.

HBR Executive

Discover the habits and mindsets that fuel breakthrough thinking.