Meta chief AI officer Alexandr Wang in New Delhi on February 19, 2026. Ludovic Marin/AFP/Getty ImagesThe company formerly known as Facebook
officially introduced the first AI model from the Alexandr Wang era. It’s called Muse Spark.
The model promises, in that grand tech industry tradition, results that are smarter, better, faster, and stronger than what came before. Muse Spark is “purpose-built” for Meta’s suite of social media services—a pragmatic note in a symphony of research-driven AI models.
Investors, for some time skeptical of Meta’s eye-watering AI investments, were impressed. Meta shares were up almost 7% to $612, and further still in after-hours trading.
As such, the news is less about what Muse Spark can do (in short: better understand what you see and hear and say, accomplish more complex tasks using agents) and more about what it will improve.
The model is already at work with Meta AI and set to expand to WhatsApp, Instagram, Facebook, Messenger, and even Meta’s AI glasses “in the coming weeks.” Translation: More engagement and more relevant ad targeting for a company that gets about 97% of its annual revenue from advertisements.
Incremental revenue? For spring? Groundbreaking.
—AN