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Greetings!

For the last few years, the creator economy has been taking off like a rocket, with ad spending hitting $37 billion last year. For context, that's four times the rate of growth in ad spending in the media industry.

But creators aren't necessarily leaving old media behind; rather, they represent an opportunity for the two worlds to more closely collaborate.

That was the goal of TheWrap's Creator x Hollywood Summit this week, which brought together high-profile creators like Issa Rae (best known for her HBO series "Insecure" after getting her start with a YouTube web series), Dhar Mann and Michelle Khare with media executives like Fox Entertainment CEO Rob Wade, Warner Bros. executive Sam Register and NFL's creator and content marketing head Ian Trombetta. 

They shared unique insights from their respective perspectives. Some key themes:

• Rae advised creators to focus on making content on their own platforms and for their audiences, rather than relying on Hollywood’s discovery process.
• The NFL laid out a blueprint for other leagues to successfully collaborate with creators, where providing more access serves as a win for both sides.
• Mann, Wade and Fox Entertainment exec Tony Vassiliadis stressed the importance of learning from social platform trends and merging them with traditional storytelling, with microdramas being a prime example.
• A common theme was for creators to find and build their niche, but also to expand their presence on multiple platforms to truly scale.

Check out the full story, which includes full videos of the various panels. 

Have a great weekend!

Roger Cheng
Managing Editor of Business and PRO
roger.cheng@thewrap.com

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CREATORS GET CANDID

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