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APRIL 14, 2026 |
Ad budgets are harder to defend. Join EMARKETER in New York City on Thursday, May 14 for a full day of advertising insights featuring new data, exclusive analysis, and direct conversations with the buyers and brand leaders navigating what comes next. Register now. |
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In this edition: |
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TOP STORY |
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This FAQ examines the current state of drone delivery, why scaling has proven difficult, and what retail strategists should consider before making investment decisions. |
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IN THE NEWS |
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Instagram launches affiliate program as its shopping influence slips. Instagram now allows creators to use affiliate links to tag products in Reels and earn commissions on resulting sales, platform head Adam Mosseri announced last week. |
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Dollar General doubles in-store audio advertising reach with QSIC partnership. Dollar General is introducing an AI-powered audio network to roughly 6,000 stores across 48 states in partnership with tech provider QSIC. |
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Amazon drives deeper into new car sales. Amazon is expanding its Amazon Autos new-car buying program, adding Kia, Mazda, Subaru, Chevrolet, and Jeep to its existing Hyundai and Ford lineup, per The Wall Street Journal. |
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ANALYSIS |
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After OpenAI launched an app partnership program last fall, allowing brand apps to contextually appear in ChatGPT conversations, Coursera announced its participation as the program’s first online learning platform. |
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The app partnership offers a more integrated presence for brands on ChatGPT. |
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QUIZ |
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Sportswear brand On just launched a line with which of the following celebrities? |
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A) Rachel Sennott B) Zara Larsson C) Robert Pattinson D) Zendaya
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