Thursday, May 14, 2026
City Winery NYC (Pier 57) | | |
In one month, the conversations shaping ad strategy will be happening at EMARKETER’s Ad Buyer Strategies Summit.
We’re bringing together senior media buyers and brand leaders for a day of analyst insights, candid conversations, and real perspectives on where ad dollars are moving, how AI is changing discovery, and what fragmentation means for planning and measurement. If you’re close to ad buying, this is a room worth being in. We’ll be talking about: | | |
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AI Panel and Session |
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Principal Analyst Nate Elliott shares a data-driven look at how AI is reshaping search and the path to purchase.
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Bayer, Mondelez, Seer Interactive, and Gist get real with Nate about how AI is rewriting the rules of discovery and what advertisers need to rethink across strategy, spend, and measurement.
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Converged TV Panel and Session |
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Senior Analyst Ross Benes unpacks the latest data on how budgets are shifting across linear and streaming more holistically after the Upfronts.
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Hershey, Haleon, M+C Saatchi Performance, and Philo break down how brands are adapting creative, measurement, and media planning for a multi-screen reality with Ross.
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Commerce Media Panel and Session |
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VP of Content Suzy Davidkhanian talks with Newell Brands, Horizon Commerce, and PayPal Ads about the ways brands and agencies are integrating commerce media into broader strategies.
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Senior Analyst Arielle Feger digs into how CPG marketers are using commerce media to drive volume at scale with Chobani and Ferrero.
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Head of EMARKETER Advisory Rob Rubin dives into our Ad Buyers Insights Survey to highlight where commerce media delivers and where it falls short.
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Discounted ticket options available for qualified professionals at brands, agencies, and publishers. Apply to see if you qualify.
Interested in becoming a sponsor? View the event media kit here. | | |
