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APRIL 15, 2026 |
Ad budgets are harder to defend. Join EMARKETER in New York City on Thursday, May 14 for a full day of advertising insights featuring new data, exclusive analysis, and direct conversations with the buyers and brand leaders navigating what comes next. Register now. |
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In this edition: |
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TOP STORY |
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Programmatic advertising accounts for over 90% of US digital display ad spending, automating the buying and selling of ad inventory through real-time technology. As the programmatic landscape matures, spending is shifting toward private marketplaces, AI-powered optimization tools are reshaping campaign execution, and competitive pressure among demand-side platforms is intensifying. This FAQ covers the fundamentals of programmatic advertising and the trends shaping the market in 2026. |
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IN THE NEWS |
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Publicis’ Q1 growth underscores need for AI and data investments. AI-powered marketing services accounted for 86% of Publicis’ net revenues, driven by rising client demand. |
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How NBA playoff fragmentation turns sports advertising into a reach puzzle. Up to 41 playoff games will be scattered across NBC (traditional broadcast), Peacock (streaming-only), and NBCSN (cable). |
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Utility-driven apps outperform entertainment on day 30 engagement. Finance stood well above lower-performing categories with a Day 30 activation rate of more than four times higher than the majority of consumer entertainment categories. |
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ANALYSIS |
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Korean beauty products have quickly become mainstays on everything from social media to personal routines, and they're now showing up on grocery store shelves. |
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While US beauty sales have slowed, K-beauty is its bright spot. US cosmetics and beauty retail sales will increase 4.6% this year, down from 5.4% growth in 2025, EMARKETER forecasts. |
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PODCAST |
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We discuss how the energy-driven inflation from the Iran war shows up differently for retailers compared to last year's tariffs and underestimated ripple effects of the conflict. “Reimagining Retail” is made possible by Verve. |
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QUIZ |
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What percentage of senior marketing and finance leaders are very confident explaining AI-driven ROI to their board? |
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A) 21% B) 31% C) 41% D) 51% |
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