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APRIL 15, 2026 |
Ad budgets are harder to defend. Join EMARKETER in New York City on Thursday, May 14 for a full day of advertising insights featuring new data, exclusive analysis, and direct conversations with the buyers and brand leaders navigating what comes next. Register now. |
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In the news: |
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TOP STORY |
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Digital shelf labels (DSLs) are gaining momentum in retail stores, as major players prepare to scale adoption. Walmart recently announced plans to roll out DSLs across its entire store fleet within the next year, while Kroger has already begun replacing traditional paper tags with electronic labels in its Cincinnati-area stores. |
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IN THE NEWS |
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War in the Middle East weakens sales at LVMH, Kering. Luxury companies are beginning to feel the sting from war in the Middle East. |
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A United-American Airlines merger is likely to experience significant turbulence. United Airlines CEO Scott Kirby has pitched a potential merger with American Airlines to senior US officials, including President Donald Trump, per Bloomberg. |
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Rent the Runway doubles down on inventory to drive growth. Rent the Runway reported record Q4 2025 revenues, which the company credited to its largest-ever investment in inventory, expanded membership flexibility, and community-led marketing strategy. |
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ANALYSIS |
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North American sports fans show a strong appetite for traveling to live sporting events, with particularly high participation and future intent in Mexico and Canada, according to recent YouGov research. |
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As the 2026 FIFA World Cup approaches, the data points to meaningful opportunities for destinations, teams, and brands, especially among consumers who increasingly seek entertainment experiences that extend beyond the game itself. |
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PODCAST |
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We discuss how the energy-driven inflation from the Iran war shows up differently for retailers compared to last year's tariffs and underestimated ripple effects of the conflict. “Reimagining Retail” is made possible by Verve. |
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QUIZ |
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Chili’s is attempting to challenge fast food competitors in the chicken sandwich category with which of the following offerings? |
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A) Bigger sandwiches B) Lower prices C) Free delivery D) More pickles |
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