Black audiences are significantly more likely to pay attention to an ad if they feel it reflects...

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Monday, April 20, 2026

Marketing Dive

Black representation drives brand opportunities: Here’s what the numbers say

Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research.

Chief Marketer

Marketers on Fire at the New York Auto Show: Amy Marentic, CMO at Genesis Motor America

Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand's marketing goals while at the NY Auto Show, plans for customer growth, Genesis' use of professional golf as a marketing tool and more.

Chief Marketer

Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers.

CMSWire

What Mickey Mouse and Taylor Swift Get Right About Customer Experience

Automation is accelerating—but most brands haven’t defined what their experience should feel like.Continue reading...

CMSWire

Marketing Org Charts Were Built for Channels. AI Just Made That Obsolete

As AI takes over execution, marketing teams must shift from channel ownership to system orchestration — or fall behind.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Fast Company

Why workplaces need a gendered health approach

Over the past few years, words that once had no place in workplace conversations have slowly entered HR agendas: menstruation, endometriosis, perimenopause, menopause, breast cancer and—more slowly—male andropause or prostate cancer.

Adweek

Bob Liodice Will Step Down as the ANA’s CEO at the End of 2026

The end of a three-decade tenure at advertising's largest trade organization.

Adweek

Goop Kitchen Lands in New York With a Love Letter to the City’s Energy

As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, movement, and meals.

Search Engine Roundtable

Google's AI Mode Now Opens Links In Split View On Desktop

Google rolled an important change with how AI Mode works yesterday and it can have a big impact on the experience for desktop users. Now when users click a link in AI Mode...

Search Engine Roundtable

Search News Buzz Video Recap: Google Back Button Hijacking Penalty, Spam Reporting Change, Google Ads AI Max Replacing...

This week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions. Google is aware of self-serving listicles and warns not to...

Marketing Dive

Target puts creators at forefront of Pokémon anniversary campaign

Dive Brief:• Target is enlisting a host of content creators in a social-first campaign to promote a new line of Pokémon-branded products in celebration …

Set