Seth Godin's Blog on marketing, tribes and respect

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Monday, April 20, 2026

Seth's Blog

The book of concern

Marketing Dive

Target puts creators at forefront of Pokémon anniversary campaign

Dive Brief:• Target is enlisting a host of content creators in a social-first campaign to promote a new line of Pokémon-branded products in celebration …

CMSWire

Marketing Org Charts Were Built for Channels. AI Just Made That Obsolete

As AI takes over execution, marketing teams must shift from channel ownership to system orchestration — or fall behind.Continue reading...

Moz

AI & Search Whiteboard Friday Rollup

Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search with these fundamental episodes of Whiteboard Friday from industry experts.

Distilled

Reach vs. Attention: An Empirical Analysis of Audiovisual Effectiveness

The debate regarding the relative value of reach versus attention has been a central theme in media strategy for several years.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Chief Marketer

Why Optimum Launched in2 Network

Optimum is expanding its local original programming with this month’s launch of in2, a new channel that houses News 12 original series.

Adweek

‘Brands Can’t Guide Culture’: Creators and Marketers on Ditching Skin-Deep Allyship

Marketing experts endorsed a strategy of conscious engagement and cultural immersion over prescriptive tactics to generate true belonging on social media.

CMSWire

What Mickey Mouse and Taylor Swift Get Right About Customer Experience

Automation is accelerating—but most brands haven’t defined what their experience should feel like.Continue reading...

Chief Marketer

From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula

What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on April 20 after building momentum on CTV in Canada and The CW in the US, a run that paved the way for an international breakout – its global debut on Netflix pushed it to No.

Marketing Dive

No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.

Search Engine Roundtable

Google Local Service Ads To Pull Rich Content Through Your URLs

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers.

Adweek