Big Technology is possible thanks to support from our readers. Sign up today to help us do this work and gain access to perks like members-only articles and our private Discord server: Google Cloud’s NEXT Big MomentGoogle's once-forgotten Cloud division is making a run on the strength of Gemini. Here's what it needs to continue its ascent.Google’s rapid AI improvement has lifted its once-beleagured cloud division, with startups and enterprises now clamoring to build on top of the newly competitive Gemini. And this week, the company is set for its next big moment, as it brings together its stakeholders at the fast-growing Google Cloud Next event in Las Vegas. Though Google Cloud Platform still trails its rivals in terms of market share, the business is growing fast, with Q4 cloud revenue increasing 48% to $17.7 billion. Meanwhile, Google’s cloud revenue backlog more than doubled in 2025, growing to $240 billion by the end of last year. Google’s also said AI customers on average use 1.8x as many Google products as non-AI customers. Cloud Next, which has long outgrown San Francisco’s Moscone Center, will be a moment for the company to mark its progress in the cloud wars, a competition where it was once left for dead. Given the AI race’s speed, it won’t be safe for Google to take a breath though. With the rise of Claude Code and OpenAI’s Codex, the company’s now under pressure to bolster its own agentic coding play. Google’s reportedly created a “strike team” to improve its AI coding models. And in the meantime, it will focus on helping its customers build agents of their own, a focus of its Vegas event. Unlike some of the more messianic-style messaging you’d hear from Google’s competitors, the company is taking a more grounded approach this year. Bottlenecks, for instance, will be a key theme at Cloud Next, with more than a dozen sessions citing the topic. One session, “The human bottleneck: Why great tech fails and how to drive value in AI,” features World Labs co-founder Fei-Fei Li. The bottleneck theme is pertinent given the ‘capability overhang’ that so many AI labs talk about. By this, they essentially mean that AI’s abilities have outpaced humans’ capability to implement them. If Google is betting that further growth will come from helping customers solve these problems, the payoff could be further gains against Amazon Web Services and Microsoft’s Azure. Here’s a sample of this year’s Cloud Next talks:
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