Hi there —

Quick question: How many hats are you wearing today?

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Because lately, and I don't know about you, but it feels like the list just… keeps growing. 

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You start the day planning to write something, and within an hour you’ve answered emails, reviewed a draft, jumped into Slack, tweaked a headline, checked a campaign, and somehow ended up back in your inbox wondering what the original plan was. (It’s always the inbox.)

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So the day turns into a series of switches. That’s why, lately, I’ve been trying something simple:

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Which hat am I actually wearing right now? Writing something? Planning social? Admin work? Actually thinking for a second (rare, but nice)?

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Once I pick one, the day gets a little easier to manage (the other hats can wait their turn).

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I’ve also learned I need somewhere to put things on purpose — Notion, Asana, whatever works — otherwise it’s all just floating around in my brain at the worst possible time. Because if you’re already juggling this much… why make it harder? A good system won’t remove the hats, but it makes them a lot easier to keep track of. 

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(And if one of those “places” lives inside Gmail… you know… just saying.)

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Today’s spark 

• If your inbox is doing a little too much, it might be time to give everything a proper place to live (your brain will thank you).

• Built a whole thing before checking if anyone actually wanted it? Turns out “people asking for it” is kind of important…

• Wait… you’re telling me going viral isn’t the goal? If the product isn’t solid, nothing else really matters (...is this where I say duh?).

• What can the book publishing industry teach you? Your “big launch” isn’t the beginning. If no one knows you before release day, they’re probably not showing up for it.

• New fear unlocked: you might have to prove you’re not AI one day (and apparently… even that’s getting harder)

Hope something sparked some inspiration or motivation for you today!