Hi Jan, 

You’ve seen the reports. Traffic is shifting. Rankings that used to be rock-solid are softening. And while everyone is panicking about “AI taking over search,” the real problem isn't the AI—it’s the playbook you’re using to feed it.

If your primary SEO metric is still Domain Authority, you are optimizing for a version of the internet that doesn't exist anymore.

AI-driven search (SGE, Perplexity, and the like) doesn't just look for "popular" pages. It looks for legitimate sources. It’s no longer about how many links you can buy; it’s about whether the web’s information architecture recognizes your brand as an authority worth citing.

In our upcoming webinar, Link Building in the Age of AI Search: How To Build Links That Establish Legitimacy we’re moving past the "hacky" SEO era. Michael Johnson, CEO of Resolve, is joining us to reveal the modern framework for building links that actually matter to Large Language Models.

We’re covering exactly what "seasoned" managers need to know to pivot their teams:

Register here

Thank you,
The Search Engine Land webinar team

P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day!