AI is changing what it means to be a researcher.
Human-centered research has been central to IDEO's work for over 50 years. And our approach to AI is the same as our approach to any new research tool: curious, critical, and human-centered first. We're interested in where it genuinely makes the work better and honest about where it doesn't.
Hannah Rosenfeld has been practicing human-centered design for over a decade and has spent nearly nine years at IDEO, where she leads complex design programs with a focus on healthcare. Through that work, she's developed a clear perspective on where AI in research actually earns its place—and a framework to help others figure out the same.
In this episode of the Creative Confidence Podcast, Hannah joins host Mina Seetharaman to walk through that framework, which she calls AI's affordances. It's a practical guide to integrating AI into qualitative research, helping teams move beyond speed to uncover insights and do things they couldn't do before.
