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Hi Friend,
Every single investor is fixated on ROI and it’s holding back their wealth.
Michael Saylor is fixated on ROE instead and he’s going to be the richest man in the world because of it.
Telling an investor that ROI is a distraction would be like saying the sky is green. It just doesn’t compute for people who have seen things one way for their entire life.
But Saylor took his business from $3.5B to $50B in only 4 years precisely because he ignored ROI.
Here’s what happened in a nutshell…
He had spent a decade doing everything he could think of to grow his software business. He hit a ceiling and nothing could break through.
So instead of sinking free cash back into the business, he sunk it into Bitcoin instead. Now he owns 4% of all of the Bitcoin in the world.
Why am I telling you this?
Because most Americans run their numbers and realize they’re not going to have enough to retire. So they have to either increase their income or increase their ROI. Which drives them to make risky investments which often wipe people out.
Meanwhile they have equity in their home. They have retirement accounts. They have stock portfolios. They have a business.
Which leads us back to ROE: Return On Equity.
Saylor asked himself what is every dollar on my balance sheet doing right now?
For most people the answer is nothing. Just sitting there. But Saylor realized that rather than grind to make another dollar, just give each existing dollar another job. And then another, and another.
This became his treasury. And next Thursday I’m going to be teaching how to create a personal treasury for yourself.
Just like Saylor you can massively accelerate your net worth without earning a single dollar more. Just by putting to work the assets that you already have in front of you.
(And if you don’t think you have enough assets, I’ll show you how to use the tax code to legally funnel the money you’re sending to Uncle Sam into Bitcoin instead.)
It’s on Thursday at 3pm PST. You can find details here: https://link.1markmoss.com/XSebC
I hope to see you there. And if you’re not sure if it’s for you, hit reply on this email and let me know what questions you have.
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