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“You just really need to understand that you’re not the boss out there,” he said.
Ironically, back at Peloton’s Manhattan headquarters, Shanahan is quite literally the boss as far as technology initiatives go. But he’s finding that the same philosophy applies back here, where fitness trends and the AI hype cycle make it easy to get overwhelmed.
“You need to really focus on: What is it that you’re trying to achieve? Throw everything else away,” he said.
The experience also built resilience, teaching him how to cope and make progress even when everything seems to be going wrong.
“You will find the lowest, lowest points in your mental game,” he said about the race. “But that’s OK. That's the message. You just have to keep moving forward, stay focused, stay on the path, literally and figuratively, and things will work out. And I think that speaks to lots of Peloton’s journey. We've had our ups and our downs.”
Peloton’s stock boomed during the Covid pandemic, but has since slid more than 95% from its 2021 peak. In February, the company reported that revenue was down in the fiscal second quarter on falling subscription numbers and projected further declines going into the third quarter.
“It's been a difficult economic environment. But what's kept me centered and kept me focused is that we are providing genuine good in the world,” Shanahan said.
Cocodona is about learning how to take a punch in the face and keep going, Shanahan said, an attitude that’s also critical when it comes to building resilient technology systems.
“We deliver a quality product and we can't assume that everything's going to go smoothly. Rather the opposite. We should proactively test what happens when our systems have issues: Are they able to maintain integrity under those less than ideal conditions?”
Days before heading out on his second Cocodona, which jumps off May 4, Shanahan told me he wishes everyone in the world could attempt a feat like this at some point.
“When I first heard about races like this, it just felt so incredible to me that anyone would ever want to do something like that, let alone be able to do it,” he said. Now, he said, the reasoning is clear as day.
“It's opened my eyes to a lot of different things about myself, about the world, about other people that I just was frankly not aware of. And so I want that for other people.”
Despite the pain, the fear, the danger, the doubting, and the vomit, he added, “It's been one of the most joyous things that has happened to me in my life.”
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