The platform’s B2B marketing and artificial intelligence-powered recruiter tools helped drive business, while paid video posts grew nearly 30% year over year.
From The Devil Wears Prada 2’s curated brand blitz to Meta's attempt at community goodwill, and a new national study from IPR shows Americans want PR pros to step up on disinformation, and most don't think they are.
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers).
Key Takeaways: Most brands still treat LinkedIn like a feed-first platform. Post a thought, collect some likes, move on. That works well enough for reach. It does almost nothing for credibility.
This week in search, we are seeing yet again more Google search ranking volatility. Google sent out notifications about back button hijacking penalties to those sites that have the problem. Google AdSense vignette ads may trigger the penalty...
Google annnounced a number of new updates for AI Max within Google Ads. These include (1) AI Brief, (2) text disclaimers and (3) Expansion with AI Max for shopping and Search Campaigns for travel.
